26. How to Grow & Monetize Your Newsletter with Beehiiv – Tips from Preeya Goenka
Social media is changing every day, and putting all your eggs in one TikTok-shaped basket is a recipe for disaster. But what if I told you there’s a way to build an audience that you own—one that can grow with you, generate revenue, and even lead to acquisition? That’s exactly what Preeya Goenka, COO of Beehiiv, is here to break down.
Preeya shares why email newsletters are the most reliable way to connect with your audience, the key to growing and monetizing your list (even if you’re starting from zero), and how platforms like Beehiiv are helping creators turn their newsletters into thriving businesses. We even dive into real-life case studies—like how Milk Road went from launch to acquisition in under a year. If you’ve ever thought about starting a newsletter but felt overwhelmed, this episode will show you why it’s easier (and more profitable) than you think.
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In this episode, we discuss:
Why relying on social media for your business is a risky move
How to grow an email newsletter from scratch
What are the best ways to monetize a newsletter?
How do newsletters get acquired? Real-life examples & strategies
The biggest misconceptions about email marketing (and what actually works)
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Key Takeaways
Email Newsletters and Social Media (00:00 - 11:39)
Social media platforms are volatile and risky for building an audience
Email newsletters provide more control and consistency
Beehiiv is an email newsletter platform
Preeya Goenka is COO of Beehiiv, previously worked in finance and tech
Email newsletters allow for direct communication with the audience
Growing and Monetizing Newsletters (11:39 - 21:39)
Consistency is key in growing a newsletter audience
Different monetization methods: paid subscriptions, sponsorships
Beehiiv offers an advertising network for easier monetization
No specific subscriber count needed to start monetizing
Consider audience engagement and growth rate when monetizing
Newsletter Strategies and Beehive's Unique Position (21:39 - 30:08)
Polls can provide valuable feedback from newsletter subscribers
Beehiiv fills a gap in the email newsletter market
Beehiiv differentiates itself from competitors like Mailchimp and Substack
Success story: Milk Road newsletter acquired within a year of launch on Beehive
Newsletter Acquisitions and Getting Started (30:08 - 38:46)
Many Beehiiv newsletters have been acquired within 6-18 months
Acquisitions occur across various newsletter types and topics
Personal newsletters can be acquired by larger media entities
Advice: Just get started with your newsletter, even without a fully formed idea
Beehiiv offers free account setup for easy entry into newsletter creation
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 12+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Watch: HOW TO SCALE Masterclass Replay (FREE for a limited time)
Join Sam's Mastermind Group for Women Entrepreneurs: Apply here
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube: @sidenotepod
Preeya Goenka is the COO at beehiiv, an email newsletter company, where she has spent the last 2.5 years. Prior to joining beehiiv, Preeya spent 6 years at CM Group, working in Customer Success across several of their portfolio brands, including Sailthru and Campaign Monitor. Preeya studied Finance and Econ at the NYU Stern School of Business and worked in finance for a few years before pivoting into startups / tech.
Have a transformation story worth sharing? Top-tier women entrepreneurs can apply to be a guest at sidenotepod.com.
Podcast Produced by Dany Albertina
