28. The Artist’s Way, Writing & Finding Your Creative Flow with Vivian Nunez
Thought leadership isn’t about having the hottest take—it’s about standing in your truth. In this conversation with writer and content strategist Vivian Nunez, we explore the power of storytelling, vulnerability, and alignment in creative spaces. Vivian shares how grief shaped her writing and thought leadership, and we discuss why authenticity—not performance—is what truly connects people.
We also unpack the transition from journalism to thought leadership, how AI fits into content creation (without losing your personal fingerprint), and the importance of intuition in creative work. Plus, we talk about The Artist’s Way and our plans to co-lead a community journey through the program.
In this episode, we discuss:
How do you become a thought leader without forcing it?
The role of vulnerability in storytelling (and when to set boundaries)
How AI and automation impact creativity—without replacing personal energy
Why intuition, synchronicity, and universal signs guide decision-making
The power of creative alignment—and why The Artist’s Way is a game-changer
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Key Takeaways
Introduction & Personal Background (00:00 - 02:01)
Vivian Nunez shares her perspective on thought leadership, stemming from personal experiences, particularly grief.
Samantha Fackler introduces the 'Side Note' podcast, underlining the intersection of business and intuition.
Thought Leadership & Storytelling (02:02 - 13:36)
Discussed the importance of authentic storytelling in thought leadership.
Samantha emphasizes the need to edit AI-generated content to maintain personal energy and authenticity.
Vivian highlights her experience writing for companies and individuals, focusing on the personal journey and authentic connection.
Writing & Creativity (13:37 - 24:16)
Vivian discusses her transition from journalism to thought leadership, emphasizing authentic storytelling in content and social media.
Insight into the role of mental health and personal experiences in shaping one's professional journey.
Samantha and Vivian discuss how storytelling can offer powerful connections with audiences.
Empowerment & Personal Stories (24:17 - 30:47)
Exploration of sharing personal stories online and the associated vulnerability.
Emphasis on how individual narratives can contribute significantly to larger discussions.
Mention of the importance of authenticity in personal branding and leadership.
Writing Projects & Alignment (30:48 - 41:47)
Vivian outlines her new book project, emphasizing the organic and aligned nature of the current work compared to previous attempts.
Discussion of Elizabeth Gilbert’s 'Big Magic' and the transformative power of creativity.
Deliberation on how life experiences shape writing and professional endeavors.
️ Universe Signs & Future Plans (41:48 - 51:30)
Samantha and Vivian discuss recognizing and embracing signs from the universe.
Plans to co-lead 'The Artist’s Way' course for a community experience.
Concluding thoughts on reflection and thematic resonance post-meeting.
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Connect with Samantha:
Instagram: @growwith_sam
Website: www.growwithsam.com
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Book a call with me:https://www.growwithsam.com/deep-dive
About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.
Join Sam's Mastermind Group for Women Entrepreneurs:https://www.growwithsam.com/greenhouse-mastermind
Connect with Sam:
Instagram: @growwith_sam
TikTok: @sidenotepod
Website: www.growwithsam.com
YouTube:@sidenotepod
Vivian Nunez is a writer and strategist. Her award-winning writing and digital community have created pathways for speaking more openly about mental health and grief. Her work has been featured by Spotify, Instagram, Netflix and CBS This Morning. Her writing has been published by Forbes, Rescripted, Well + Good, and others. She partners with clients like Calm, Logitech, and Donor Concierge on website copywriting, content writing, newsletters, and content creation projects. You can find Vivian @vivnunez on Instagram or on Substack.
