29. The Sales Psychology Secrets Your Copywriting Strategy Is Missing—with Kaili Meyer 

Written By Samantha Mullett

Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages.

Kaili shares how consumer behavior has shifted since 2020, why high-ticket courses aren’t selling the way they used to, and what business owners must do to adapt in a changing economy. We also get spicy about common marketing mistakes (spoiler: too many people focus on selling, not creating real value). If you're ready to write copy that sells, not just sounds nice, this one’s for you.

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💡 In this episode, we discuss:

  • What are the biggest psychological triggers in sales copy?

  • Why sales psychology is the key to effortless selling

  • The Von Restorff effect—how to make your brand stand out

  • How economic uncertainty has changed buying behavior

  • The copywriting mistakes that kill conversions

  • What are the biggest psychological triggers in sales copy?

  • Why sales psychology is the key to effortless selling

  • The Von Restorff effect—how to make your brand stand out

  • How economic uncertainty has changed buying behavior

  • The copywriting mistakes that kill conversions

Watch on YouTube

Key Takeaways

Introduction and Background (00:00 - 05:45)

  • Host Samantha Fackler introduces Kaili Meyer, owner of Reveal Studio Co

  • Kaili has been a sales copywriter for nearly seven years

  • Kaili's background includes journalism, psychology, and writing for the institutional investment industry

  • Reveal Studio primarily works with female-led brands in the online space

  • Kaili focuses on sales psychology, the economy, and helping people sell effectively

Copywriting Strategies and Challenges (05:45 - 12:34)

  • Businesses should maintain personality consistency between social media and sales copy

  • Common mistake: dropping personality in sales copy and adopting a corporate tone

  • Good writing skills don't automatically translate to effective sales copywriting

  • Need to balance conciseness with personality in sales copy

  • Recommended investing in professional copywriting help if budget allows

  • Importance of understanding audience's language and mirroring it

Sales Psychology Principles (12:34 - 22:17)

  • Two key brain parts: the primal brain (subconscious) and the rational brain (conscious)

  • The primal brain makes purchase decisions before the rational brain knows it's an option

  • Von Restorf effect: we remember what stands out (like a mushroom lamp among regular lamps)

  • Common enemy strategy: aligning with audience frustrations without being negative

  • Loss aversion: people fear losing something more than they desire gaining something

  • Successful sales copy must satisfy both the primal and rational parts of the brain

Economic Changes and Business Adaptation (22:17 - 34:13)

  • 2020 COVID impact: corporate job security myth dispelled, leading to entrepreneurship surge

  • 2022-2024: economic reality improved but consumer perception remained negative

  • Current business climate requires flexibility and a willingness to adapt offers

  • High-ticket courses no longer selling as easily; lower to mid-ticket digital products gaining popularity

  • Businesses must be willing to pivot and meet consumers where they are financially

  • Kaili developed the AI Copy Buddy tool despite initial reservations about AI

Business Strategy in Economic Uncertainty (34:13 - 44:56)

  • Unexpected growth opportunities exist during economic downturn

  • Strategies include repackaging existing content and smart personal finance management

  • Being willing to do what it takes - Kaili worked three part-time jobs when starting her business

  • Not everyone is cut out to be an entrepreneur - need honest self-assessment

  • Hot take: 'People are more concerned with being great marketers than creating something worth marketing'

  • Focus should be on creating value and quality, not just marketing skills

Free Resource:

Ready to level up your growth efforts? Download my free guide: "Common Marketing Mistakes and How to Fix Them" to ensure the time you’re putting in to market your business actually counts.

Connect with Samantha:

About your host: Samantha Fackler is an Executive Leadership Coach and Marketing Advisor who transforms how women entrepreneurs grow a freedom-based business. After scaling 100+ companies over 13+ years with both Fortune 500 companies (think Apple, PayPal, LinkedIn) and early-stage founders, she brings a rare blend of corporate strategy and holistic leadership to help you scale intentionally. Her approach? Building aligned, profitable businesses without the burnout narrative. Because success shouldn't cost you your wellbeing.

Join Sam's Mastermind Group for Women Entrepreneurs:⁠⁠⁠https://www.growwithsam.com/greenhouse-mastermind⁠⁠

Connect with Sam:

Instagram: ⁠⁠⁠@growwith_sam⁠⁠⁠

TikTok: ⁠⁠⁠@sidenotepod⁠⁠⁠

Website: ⁠⁠⁠www.growwithsam.com⁠⁠⁠

YouTube:⁠⁠⁠@sidenotepod⁠⁠⁠

Kaili Meyer

Rooted in principles from traditional journalism, modern marketing, and behavior economics, my approach to copywriting is bold, no bullsh*t, and always on purpose. I believe anything worth saying shouldn’t require extra fluff. I'm direct and intentional with just the right amount of edge, operating with a singular goal in mind: Write words that move your people (toward you, of course)

Website: https://revealstudioco.com/ 

Instagram: @revealstudio.co

Samantha Mullett https://www.growwithsam.com
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